In June 2024, Aston Martin partnered with Luxury London Media to spread awareness about its newly launched luxury SUV.
Aston Martin wished to promote its recently released luxury SUV, the DBX707, to Luxury London Media’s highly-engaged audience.
Aston Martin’s digital campaign to spread awareness about the new and improved DBX707, since its original launch in 2022, was centred around an online content article written by Luxury London’s editorial team. Titled ‘Is the new Aston Martin DBX707 the best luxury SUV on the market?’, the online article took a deep dive into the luxury model and provided readers with insights into the car’s unique specifications, its top-of-the-range tech, and what makes the DBX707 stand out as one of the best luxury vehicles on the market.
The SEO-optimised online content article included a call to action button directing readers to Aston Martin’s website to book a test drive.
Aston Martin opted for a solus newsletter, newsletter inclusion and social media support across Luxury London’s platforms to drive traffic to the online content article.
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