The event formed the first London stop of the Bellini on the Thames series, which brought the Bellini ASTOR 36 to several prestigious locations along the River Thames throughout summer 2026.

Hosted on the floating pontoon at St Katharine Dock, guests were invited to step aboard the yacht, experience the Bellini lifestyle and learn more about the brand and its range of luxury yachts, while enjoying an intimate hospitality experience overlooking the marina.
The event was hosted in collaboration with the Italian Chamber of Commerce and Luxury London, creating a natural alignment between Italian design, luxury lifestyle and London’s affluent audience.

Luxury London Media was responsible for the strategic guest curation and audience targeting for the event, using a combination of our proprietary targeting technology and private audience network.

Key responsibilities included:

• Guest curation and invitation management
• Targeted audience identification through Address Intelligence, Luxury London Media’s proprietary customer targeting technology
• Access to Luxury London Club, our invitation-only private network of individuals with properties valued at £2.5m+
• Invitation management and guest communications
• On-site guest management and facilitation of introductions

Our dual-channel targeting approach enabled us to identify individuals with the appropriate wealth profile and lifestyle alignment, ensuring the guest list was focused on quality and relevance rather than volume.

Guests were welcomed aboard for an intimate evening of networking, hospitality and discovery, with the opportunity to experience the yacht first-hand and explore the craftsmanship, design and lifestyle associated with the Bellini brand. Oliver Lanza, Founder of Sebino Yachts, also delivered a speech during the evening, sharing insights into Sebino Yachts and the Bellini brand.

The setting offered a relaxed and intimate environment for guests to meet the Sebino Yachts team, explore the yacht and discuss the Bellini range in more depth.

The event provided a unique opportunity to bring together luxury, Italian design and yachting within one of London’s most distinctive marina settings.

The Bellini on the Thames event demonstrated Luxury London Media’s ability to combine data-led audience targeting with bespoke luxury event experiences.

By leveraging Address Intelligence and the Luxury London Club, we curated a highly relevant audience for Sebino Yachts and created an intimate environment in which meaningful conversations could take place directly between the brand and prospective clients.

Set against the backdrop of St Katharine Dock, the event successfully introduced the Bellini ASTOR 36 to London’s affluent audience while bringing together the worlds of luxury yachting, Italian design and lifestyle.

Image Credit: Tide Creative Group