Bicester Village wished to raise awareness of its special Mother’s Day shopping activations and the offering of the wider retail park.

The campaign centred around an SEO-optimised online content piece highlighting the luxury Oxfordshire designer outlet’s special Mother’s Day shopping experience. The awareness-focused article detailed Bicester Village’s hands-free shopping and reserved parking services, as well as its breakfast and brunch restaurants and special Mother’s Day offers.

Bicester Village also opted for comprehensive email marketing, including a dedicated solus newsletter and inclusions in Luxury London’s editorial newsletters, alongside social media support across Luxury London’s platforms to drive traffic to the online content.