Canada Goose wished to spread awareness about its Spring/Summer 2023 collection as well as drive traffic and shopping conversions to its website.

The campaign centred around a bespoke SEO-optimised shopping page featuring products approved by Canada Goose to promote its SS23 collection for an active summer wardrobe. The online content featured descriptions of the entire range alongside individual products, prices and trackable call-to-action links that directed traffic to the Canada Goose website.

A series of online activations followed the content piece, including a highly-engaged solus newsletter, two newsletter inclusions and social media support across Luxury London’s platforms, drove further traffic to the online content article and promoted conversions.