Canary Wharf Group, a long-term client of Luxury London Media, wished to spread awareness about activities and things to do in Canary Wharf during the winter season. They wished this to be done through a mixture of white-label contract publishing and amplification on Luxury London's digital platforms.

The campaign centred around a custom micro-site housed within Canary Wharf Group's own website. LL Studio was tasked with the entire design, build and copywriting for the micro-site.

To further the reach of the micro-site, Luxury London Meddia also created a bespoke SEO-optimised online content article to promote Canary Wharf’s variety of restaurants, boutiques and the activities on offer during the winter period. The article described how visitors could spend a whole day and night in the area with fun attractions for all age groups.

Further traffic was driven to the online article via a dedicated solus newsletter and social media support across Luxury London’s platforms.