Cadogan wished to spread awareness about the Christmas-themed events taking place in Chelsea during the festive season.

This two-pronged campaign began with the creation of a bespoke Christmas microsite for Cadogan Estates, for which LLM was responsible for the design, build, copywriting and ongoing management.

To promote the microsite, as well as drive further awareness around the Christmas activities happening in Chelsea, an SEO-optimised online content piece was created and published on the luxurylondon.co.uk website to inform readers about events such as the Chelsea Christmas lights switch-on and the area’s festive shopping experience.

As well as featuring the article on luxurylondon.co.uk, Cadogan also opted for a solus newsletter and social media support across Luxury London’s platforms to drive traffic to the online content article and, in turn, the bespoke microsite.