Crockett & Jones

Advent Calendar 2023

In December 2023, Crockett & Jones partnered with Luxury London Media to promote its Consiton boots and increase its customer database.


Sector: christmas, fashion
Services: digital
Objectives

Crockett & Jones has been a proud partner of Luxury London Media since 2021 and has performed numerous digital activations as well as advertising within the print magazine. It has participated in luxurylondon.co.uk’s annual Advent Calendar competition series since its inception in 2021 and, with its 2023 inclusion, wished to increase its customer database as well as promote its Consiton boots.


Execution

Part of a wider digital campaign, Crockett & Jones’ Advent Calendar inclusion featured an SEO-optimised competition featuring a prize of Crockett & Jones’ choosing over the value of £500. The online content featured a product description and competition entry form that collated GDPR-complaint data available for use as part of Crockett & Jones’ marketing database. On average, Luxury London Media’s online competitions generate an average of 2,000 to 3,000 entries depending on prize and media support.

As well as taking part in the Advent Calendar series, Crockett & Jones also executed multiple digital campaigns throughout 2023 to promote new collections through online content pieces, solus newsletters and social media support. Crockett & Jones is also a long-standing print advertiser within Luxury London magazine and our contract publishing partner, The Royal Automobile Club.


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