Part of a wider digital campaign, Crockett & Jones’ Advent Calendar inclusion featured an SEO-optimised competition featuring a prize of Crockett & Jones’ choosing over the value of £500. The online content featured a product description and competition entry form that collated GDPR-complaint data available for use as part of Crockett & Jones’ marketing database. On average, Luxury London Media’s online competitions generate an average of 2,000 to 3,000 entries depending on prize and media support.
As well as taking part in the Advent Calendar series, Crockett & Jones also executed multiple digital campaigns throughout 2023 to promote new collections through online content pieces, solus newsletters and social media support. Crockett & Jones is also a long-standing print advertiser within Luxury London magazine and our contract publishing partner, The Royal Automobile Club.