Harry Winston, a long-standing client of Luxury London Media, wished to spread awareness about its extensive engagement ring and bridal collections to the high-net worth audience of luxurylondon.co.uk.

Timed to accompany the launch of a new Weddings category on luxurylondon.co.uk, Harry Winston’s campaign centred around a bespoke SEO-optimised digital article featuring hero products approved by Harry Winston to promote the luxury jewellery brand’s engagement rings and bridal collection. The online content article was split into sections with an introduction to give insight into how each ring is crafted followed by short descriptions of each product. Each product within the article included a trackable call-to-action button directing traffic to the Harry Winston website.

Alongside the article, Harry Winston also opted for a newsletter inclusion and social media support across Luxury London’s platforms to drive traffic to the online content article and promote conversions. The content campaign was also accompanied by a Harry Winsotn display banner advertising takeover promising 100% share-of-voice on the Weddings category.