Harvey Nichols, a long-standing client of Luxury London Media, wished to spread awareness about its in-store Christmas activations as well as promote affiliate shopping across its Christmas gift guide products for those looking to get started early on their Christmas shopping.

The campaign centred around a bespoke SEO-optimised shopping page featuring products approved by Harvey Nichols to promote the luxury department store’s Christmas gift guide. The online content article was split into five categories to ensure that a large selection of products from multiple departments were promoted. Each product within the article included a short description, price and a trackable call to action button directing traffic to the Harvey Nichols website.

As well as featuring the article on the luxurylondon.co.uk homepage and Christmas categories, Harvey Nichols also opted for a newsletter inclusion and social media support across Luxury London’s platforms to drive traffic to the online content article and promote further conversions.