The campaign centred around a bespoke SEO-optimised shopping page featuring products approved by Harvey Nichols to promote the luxury department store’s Christmas gift guide. The online content article was split into five categories to ensure that a large selection of products from multiple departments were promoted. Each product within the article included a short description, price and a trackable call to action button directing traffic to the Harvey Nichols website.
As well as featuring the article on the luxurylondon.co.uk homepage and Christmas categories, Harvey Nichols also opted for a newsletter inclusion and social media support across Luxury London’s platforms to drive traffic to the online content article and promote further conversions.