Harvey Nichols, a long-standing client of Luxury London Media, wished to spread awareness about its New Year health and wellness events, as well as promote affiliate shopping across its beauty category, via a content campaign aimed at those looking to kickstart their wellness journey in 2024.

The campaign centred around a bespoke SEO-optimised shopping article featuring products approved by Harvey Nichols to promote the luxury department store’s health and wellness ranges. The online content article was split into three categories – exercise gear, beauty products, and food and drink – to ensure that a large selection of products from multiple departments was promoted. Each product within the article included a short description, price and a trackable call to action button directing traffic to the Harvey Nichols website. The article also highlighted seasonal fitness events and healthy juice menus available at Harvey Nichols.

As well as featuring the article on the luxurylondon.co.uk homepage and Wellness category, Harvey Nichols also opted for a newsletter inclusion and social media support across Luxury London’s platforms to drive traffic to the online content article.