Harvey Nichols, a client Luxury London Media has worked with for many years across its fashion, beauty, and food and beverage campaigns, wished to spread awareness about its new SS24 arrivals and drive affiliate sales through shopping-focused content.

The campaign centred around a bespoke SEO-optimised shopping page featuring products approved by Harvey Nichols to promote the luxury department store’s SS24 fashion offering. Organised as a trend report, the online content was split into six categories and included fashion, accessories and beauty products to ensure that a large selection from multiple departments was promoted. Each product within the article included a short description, price and a trackable call to action button with an affiliate link directing traffic to the Harvey Nichols website.

The article was further promoted with a newsletter inclusion and social media support across Luxury London’s platforms to drive traffic to the online content article and promote further conversions.