Luxury skincare brand Hydrafacial wished to increase brand awareness and expand its marketing database.

Luxury London Media hosted a digital competition that offered one reader (and five friends) the chance to win a VIP experience at Hydrafacial’s flagship London clinic. The online competition highlighted the benefits of Hydrafacial’s treatments and included an entry form that collated GDPR-compliant entrant data that could be added to the brand’s marketing database. Hydrafacial also chose to promote the competition via a newsletter inclusion and social media support across Luxury London’s platforms.