On Wednesday 4 December 2024, over two hundred guests attended Raffles London at The OWO to mark the 21st anniversary of Innerplace. Co-hosted by Innerplace and Luxury London Media, the high-net-worth exclusive guests gathered at Café Lapérouse to celebrate over 20 years of Innerplace, helped along by a handful of world-renowned luxury lifestyle brands.

Guests arrived at the exclusive party to be greeted by a fleet of Polestar electric vehicles while Carrier Luxury Holidays offered up plenty of inspiration for everyone’s 2025 bucket list holidays. Beverages from Whispering Angel, Penfolds and FAVELA beer were on offer, while classic Moët et Chandon Brut Impérial was served from the magnum throughout the night.

Each luxury partner was given the opportunity to perform a short speech at the event to showcase its product and services. Each brand also had significant branding exposure on a large and impactful step and repeat banner, printed flyers around the venue, and more.

Guests were also invited to enter into the seasonal spirit of giving by entering a raffle in aid of children’s charity WellChild, with prizes including exclusive experiences across some of London’s top hospitality venues including The Doyle Collection, as well as magnums from the Moët Hennessy portfolio.

Throughout the evening, Luxury London’s Instagram account, with over 103,500 followers, posted Instagram stories promoting the event. The account also posted a post-event carousel with professional images linking to an online content article promoting the event to its highly engaged audience giving exposure to the luxury brand partners.

A carefully curated selection of luxury lifestyle influencers were invited to the event to help spread awareness about the event. These influencers, with a combined following of over 391,000 followers on Instagram, posted carousel posts and stories promoting the party.

Innerplace sent out 14 pre and post-event newsletters to its Lifestyle and Red members providing the luxury lifestyle partners with a significant amount of exposure to (U)HNW individuals and families.