Luxury London Media’s objective for this event was to celebrate and empower women in business, reflecting the IWC. Inspired. series, which champions the achievements of female entrepreneurs and leaders, highlighting the strategic use of time, all while driving impactful discussions, sharing leadership expertise, and supporting high-level networking among industry leaders.

Luxury London Media led the end-to-end delivery of the event, overseeing many stages from planning through to execution. This included:

• Sourcing and securing The Other House as a venue aligned with the brand’s prestige and audience
• Working in close partnership with the IWC Schaffhausen team to define a tailored target profile, ensuring alignment throughout
• Designing, producing and distributing premium A5 invitations, reflecting the craftsmanship and prestige of the IWC Schaffhausen brand
• Content capture in the form of a social media UGC reel

Luxury London Media took part in the guest list curation, combining high-end physical touchpoints with a proprietary, data-driven targeting approach to ensure a highly relevant and exclusive audience. To do this, we used a dual-channel approach using Address Intelligence and Luxury London Club.

Address Intelligence, Luxury London Media’s proprietary customer targeting technology, is designed to give luxury brands unmatched accuracy when reaching highly defined audiences.

The highly-targeted campaign consisted of:

• Women aged 34–50
• Household property value of £3m+
• Personal income of £250k+
• Residents of Prime Central and West London

Luxury London Media also invited guests via the Luxury London Club platform. Luxury London Club is an exclusive network of engaged HNW individuals who are readers of Luxury London Magazine and our digital platforms, or have attended previous events. Each member has expressly opted in to receive invitations to future experiences and has been pre-qualified via Address Intelligence as residing in a property valued at £2.5 million or above.

This targeted approach ensured each invitation reached individuals with strong relevance and a natural affinity to the brand.

The morning featured an inspiring panel discussion, hosted by Luxury London Media’s Managing Director, Rachel Gilfillan, and included insights from a high-achieving group of speakers:

• Ann Owen: Managing Director of AVIVA Private Clients
• Becky Fatemi: Executive Partner at UK Sotheby’s International Realty
• Emma Wheeler: Head of Women’s Global Wealth Management at UBS

Each speaker shared perspectives on leadership, the strategic use of time, and advice for women shaping their careers, creating an engaging and insightful exchange with guests.

Overall, the event delivered a highly curated and seamlessly executed experience, reinforcing IWC’s positioning among a discerning, high-value audience.

It created lasting engagement and strengthened connections within an influential community of women. This collaboration further highlighted Luxury London Media’s expertise in data-led audience targeting and premium guest curation, combining proprietary technology with refined, high-touch execution to connect luxury brands with the right audience in a meaningful and impactful way.