Luxury London Media's objective was to deliver a highly targeted (U)HNW guest audience aligned with IWC Schaffhausen’s brand positioning and campaign goals.

Luxury London Media managed end-to-end guest curation, combining premium physical touchpoints with proprietary data-led targeting.

To ensure maximum relevance and exclusivity, we:

• Worked closely with the IWC team to define a bespoke target profile, ensuring alignment at every stage
• Designed, printed and mailed premium A5 physical invitations, reinforcing the craftsmanship and prestige of the IWC brand
• Included a scannable QR code on each invitation to enable a seamless RSVP journey

The audience targeting was powered by Address Intelligence, Luxury London Media’s proprietary customer targeting technology. Built specifically for luxury brands, Address Intelligence delivers unmatched accuracy when reaching highly defined, high-value audiences.

The campaign targeted:

• Women aged 34-50
• Household value of £3m+
• Personal income of £250k+
• Residents of Prime Central and West London

This precision ensured every invitation reached a guest with genuine relevance and high affinity to the brand.

The morning featured a dynamic panel discussion, expertly hosted by Ming Liu, an internationally renowned journalist, and included insights from an accomplished group of speakers:

• Jodie Kidd: Model and pub owner of The Half Moon
• Melanie Grant: Luxury beauty expert
• Michelle Kennedy: Founder & CEO of Peanut App

Each speaker shared personal reflections on ambition, leadership and the meaningful use of time, creating an engaging and authentic exchange with guests.

Luxury London Media successfully delivered a curated (U)HNW guestlist, with an attendance rate of over 70%, which was well-aligned with IWC Schaffhausen’s strategic audience requirements.

This collaboration highlights Luxury London Media’s expertise in data-led luxury audience targeting and premium guest curation. By combining proprietary technology with tactile, high-end execution, we enable luxury brands to reach the right audience with absolute precision, turning invitations into meaningful brand connections.