Global real estate company, JLL, is a long-standing client of Luxury London Media. Over the years, the brand has executed an array of print and digital campaigns as well as hosting an exclusive event targeting an (U)HNW Chinese demographic.
In October 2024, JLL partnered with Luxury London Media to spread awareness about its luxury homes for sale in East London to our highly-engaged digital audience.
JLL’s digital campaign to spread awareness about its exciting new homes in East London was centred around an online content article written by Luxury London’s editorial team.
The SEO-optimised article listed five premium homes boasting their premium features. Each property section included a unique call to action that directed readers to JLL’s website to learn more.
The online content article interviewed Benjamin Hobart, senior director and head of City, North and East London at JLL Residential, who provided insights into what sets East London apart from the West End and other prime London hubs.
JLL opted for a newsletter inclusion and social media support across Luxury London’s platforms to drive traffic to the online content article. The brand also displayed banners across Luxury London's homepage and property category which clicked to JLL's website.
View the article here.