JLL, a client since 2020, partnered with Luxury London Media to organise an event promoting The Broadway, a residential development in Prime Central London, to an ultra high-net worth Chinese demographic.
JLL wished to spread awareness about The Broadway, a collection of contemporary apartments in Westminster to an (U)HNW Chinese demographic, with an event themed around Chinese New Year.
Luxury London Media worked with our dedicated Chinese consultant to host an exclusive champagne reception to celebrate the Chinese Year of the Rabbit at one of The Broadway’s luxurious penthouse apartments. The global real estate company wished to position The Broadway as a luxury wellness centre so Luxury London Media partnered JLL with world-renowned skincare brand, Noble Panacea, to elevate the experience for the affluent Chinese guests.
