Kenwood Travel wished to spread awareness about its luxurious travel services. As it was the brand’s first time partnering with Luxury London, it elected to use the campaign as an educational tool to introduce its services and differentiation point to the luxurylondon.co.uk audience, as well as encourage bookings.

The campaign centred around a bespoke SEO-optimised online article that described Kenwood Travel’s bespoke holiday itineraries and end-to-end travel services for luxury holidaymakers. The travel agency’s high-quality imagery was used to promote four hotels chosen by Kenwood Travel, each with a trackable link to the Kenwood Travel website.

The content was promoted via the Luxury London digital newsletter and received social media support across Luxury London’s platforms to drive traffic to the online article.