As well as growing awareness both around the brand and its new products, Noble Panacea wished to enlist editorial help to decode its highly scientific formulas to a wider audience.

The campaign centred around an informative online article explaining the benefits of face oils and, in particular, the science and research behind Noble Panacea’s face oil formulas and their unique properties. The article gave an in-depth analysis of the new collection and specified how each product suits different skin types.

Alongside the online article, Noble Panacea also opted for an email marketing campaign including a solus newsletter and newsletter inclusion, as well as social media support across Luxury London’s platforms to drive traffic to the online content article. The brand also displayed banner ads across the Wellbeing category on luxurylondon.co.uk for three months to drive the website’s audience to the Noble Panacea homepage.