Noble Panacea has been a long-standing client of Luxury London Media’s since 2022. The world-renowned beauty brand has promoted its award-winning skincare products to Luxury London Media’s audience through digital and social campaigns, print advertising and events.
Noble Panacea has partnered with Luxury London Media on an array of digital campaigns to spread awareness about its new product launches.
The campaigns centred around informative online articles explaining the benefits of face oils and, in particular, the science and research behind Noble Panacea’s face oil formulas and their unique properties. The articles gave an in-depth analysis of the new collections and specified how each product suits different skin types.
Alongside the online articles, Noble Panacea has used several email marketing campaigns including solus newsletters and newsletter inclusions, as well as social media support across Luxury London’s platforms to drive traffic to the online content articles. The brand has also displayed banner ads across the Wellbeing category on luxurylondon.co.uk to drive the website’s audience to the Noble Panacea homepage.
Luxury London Media conceptualised and hosted an Instagram Live event in collaboration with Noble Panacea and Corinthia London.
The Instagram Live focused on sleep health, featuring an interview with Noble Panacea’s Sleep Expert, Mollie McGlocklin, and hosted by Luxury London Media’s Digital Editor, Zoe Gunn, who broadcasted live from the Corinthia London hotel.
The Live was hosted on the Luxury London Instagram page, and featured invaluable tips on getting a great night’s sleep and how to maximise the potential of sleep for your skin.
Viewers were the first to know about an exclusive competition running on luxurylondon.co.uk to win The Ultimate Night’s Sleep - a night’s stay at Corinthia London, complete with Noble Panacea skincare products including the Chronobiology Sleep Mask.
Luxury London organised a bespoke photoshoot to capture Noble Panacea products situated in a Corinthia London hotel suite, to use as promotional imagery in the lead up to the Instagram Live event.
The names and email addresses of competition entrants who opted-in to receive communication from Noble Panacea were shared with the client once the competition closed, for use for their own marketing purposes.
In 2023, JLL partnered with Luxury London Media to organise an event promoting The Broadway, a residential development in Prime Central London, to an ultra high-net worth Chinese demographic.
The global real estate company wished to position The Broadway as a luxury wellness centre so Luxury London Media partnered JLL with Noble Panacea to elevate the experience for the affluent Chinese guests.
Noble Panacea’s senior representatives gave a presentation to provide the guests with insights into the brand, the science behind the skincare, and more. Guests tested a variety of products to experience the skincare for themselves. To leave the guests with a positive affirmation of the brand, Noble Panacea gifted a variety of its award-winning skincare products and market collateral.
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In the lead up to Christmas, Noble Panacea participated in Luxury London’s Christmas campaign which consisted of a lifestyle photoshoot promoting Christmas gifting. The luxury skincare brand promoted The Exceptional collection which was published in Luxury London’s winter magazine. Further to the lifestyle photoshoot, The Exceptional collection was by our talented videography team in a Christmas gifting reel alongside other luxury brands. This reel was promoted via Luxury London’s social media channels to drive traffic to the Christmas hub on LuxuryLondon.co.uk
Noble Panacea participated in luxurylondon.co.uk’s annual Advent Calendar competition as the brand wished to increase its customer database as well as promote its Exceptional skincare range. The Advent Calendar inclusion featured an SEO-optimised competition featuring a prize of the Exceptional skincare collection worth £420. The competition entry form collated GDPR-complaint data available for use as part of Noble Panacea’s marketing database. On average, Luxury London Media’s online competitions generate an average of 2,000 to 3,000 entries depending on prize and media support.
Noble Panacea has taken several advertisements in Luxury London Magazine to promote the brand to our highly-targeted audience.
To spread further brand awareness to Luxury London’s audience, Noble Panacea has used advertorials, written by our talented team of editors, to spread awareness about its luxury skincare products.
