Pan Pacific London has continuously partnered with Luxury London Media since 2021 to promote various offers, events and restaurants within the luxury hotel. This campaign focused specifically on its festive afternoon tea offering.
Pan Pacific London, a long-standing client of Luxury London Media, wished to increase its newsletter database in the lead up to the Christmas period.
The campaign centred around luxurylondon.co.uk’s annual Advent Calendar competition series with Pan Pacific London electing to offer an afternoon tea for two at the hotel as its prize. The SEO-optimised online competition featured some general information about the hotel, a description of the prize and an entry form that collated entrants’ data in a GDPR-compliant format, allowing it to be added to Pan Pacific London’s marketing database.
Alongside participating in the advent calendar series, Pan Pacific London has collaborated with Luxury London Media on multiple full-service digital campaigns since 2021.
