Qatar Airways wished to spread awareness about its wider Discover the Maldives campaign and highlight its flight offering to the Maldives from the United Kingdom.

The campaign centred around a bespoke SEO-optimised content piece that promoted the Maldives as a dream destination, alongside highlighting Qatar Airways’ flight offerings, first-class service and luxury flights to luxurylondon.co.uk’s high-net-worth audience.

As well as featuring the article on the luxurylondon.co.uk homepage and Travel categories, Qatar Airways also opted for a newsletter inclusion and social media support across Luxury London’s platforms to drive traffic to the online content article and promote flight bookings. The luxury travel provider also took a DPS in the travel-themed summer issue of Luxury London magazine to maximise brand reach.