In July 2024, Goodwood partnered with Luxury London Media to promote the Qatar Goodwood Festival 2024.
Goodwood wanted to promote the Qatar Goodwood Festival 2024, the world famous five-day horse racing festival, to Luxury London Media’s highly-engaged audience in the lead up to the event.
The campaign centred around an online content article written by Luxury London’s talented editorial team to promote Goodwood’s upcoming event, providing an insight into what spectators could expect at the event along with a full agenda of each day. A call to action to Goodwood’s website was included at the end of the article to encourage users to purchase tickets to the event.
Goodwood also opted for a newsletter inclusion and social media support across Luxury London’s platforms to drive traffic to the online content article.
View the content here: