Ralph Lauren wanted to spread awareness about its Heritage Icons collection to Luxury London Media’s affluent customers through targeted digital content.

Luxury London Media's editorial team published an in-depth online content article titled "Americans in Paris: Meet the Ralph Lauren Heritage Icons collection," which delved into the collection's inspiration, design elements and standout pieces. This online content piece provided readers with a comprehensive understanding of the collection's ethos and aesthetic.

The article showcased key items from the collection, such as the Satin Letterman Jacket and The Iconic Doeskin Two-Button Blazer, offering detailed descriptions and styling suggestions. This approach not only informed readers but also encouraged them to envision integrating these pieces into their wardrobes.​

Luxury London Media included affiliate shopping links to purchase featured items, facilitating a seamless transition from inspiration to acquisition for readers.​ High-quality imagery provided by Ralph Lauren accompanied the editorial content, capturing the collection's essence and enhancing the overall reader experience.​

Ralph Lauren used a series of solus and newsletter inclusions to further promote its brand new collection. Moreover, over three months, various Ralph Lauren products were featured in Luxury London's Shopping List edit, linking directly to the brand's website.

This collaboration effectively promoted Ralph Lauren's rich heritage with Luxury London Media's influential reach, resulting in heightened brand awareness, engagement and conversions amongst luxury consumers. By strategically combining compelling editorial content with direct purchasing opportunities, the partnership successfully showcased the Heritage Icons collection to a targeted audience.