Photoshoot on Regent Seven Seas Cruises Ship

Regent Seven Seas Cruises

Regent Seven Seas Cruises

Regent Seven Seas Cruises has been a proud partner of Luxury London Media’s since November 2021. The world-renowned travel brand has worked with Luxury London Media on various digital campaigns, print advertising, direct mail campaigns, and more.


Sector:  Fashion, Food & Beverage, Lifestyle, Travel
Services: Digital, Print
DIGITAL CAMPAIGNS

Regent Seven Seas Cruises has partnered with Luxury London Media on multiple digital campaigns to spread awareness about its luxury cruise ships.

The online campaigns have promoted Regent Seven Seas Cruises' bespoke travel experiences, the luxury on-board restaurants, and more.

Alongside the online articles, Regent Seven Seas Cruises has used several email marketing campaigns including solus newsletters and newsletter inclusions, as well as social media support across Luxury London’s platforms to drive traffic to the online content articles. The brand has also displayed banner ads across the Travel category on luxurylondon.co.uk to drive the website’s audience to the luxury cruise line's homepage.


PRINT ADVERTISING

Regent Seven Seas Cruises has continuously advertised in Luxury London Magazine since 2021 to spread awareness about its luxury cruises.

The brand performed a bespoke cover wrap for Luxury London Magazine's spring 2023 issue.


PHOTOSHOOT

Luxury London Media partnered with Regent Seven Seas Cruises to shoot our 2023 summer issue fashion shoot on board the Regent Seven Seas Splendor cruise ship.

Luxury brands such as Fendi, Ralph Lauren, Valentino, Giorgio Armani, Cutler & Gross and more were featured in the shoot.


DATA-DRIVEN MARKETING

Regent Seven Seas Cruises worked with Luxury London Media’s in-house advanced marketing tool, Address Intelligence each quarter since January 2023, to generate sales from a highly-targeted new database.

Luxury London Media used the premier cruise line's existing data to create a bespoke lookalike audience.

High-quality printed brochures were posted to the targeted audience across the UK, which generated over 25 leads, exceeding the client's expectations.


EVENT

In 2022, Luxury London partnered with Regent Seven Seas Cruises at Everyman Cinema to spotlight the cruise line’s An Unrivalled Experience campaign. The event combined elevated editorial storytelling with an exclusive reader experience: an intimate screening event at Everyman Cinema, designed to showcase the luxury and sophistication synonymous with Regent Seven Seas.

The luxury cruise brand showcased its 45-minute film on its premium travel offerings, and over 20 people signed up for the event from the Luxury London platforms.

Through engaging content and targeted promotion, the partnership successfully positioned the brand’s premium offering to Luxury London’s affluent audience, driving awareness, consideration and meaningful engagement.

Image by Jonny Stephens


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