Vertus, whom Luxury London Media has worked with on numerous print, digital and direct mail campaigns, wished to position its luxury residential apartments in Canary Wharf as the perfect proposition for those tired of badly maintained rental properties and who want comfort and quality without sacrificing flexibility.

The campaign centred around a bespoke SEO-optimised online content piece that highlighted the the benefits of its new community-driven residential complexes in Canary Wharf. As part of the brief was to change perceptions of the neighbourhood as a place to live, the editorial team worked closely with Vertus to highlight the benefits of living in Canary Wharf, such as its restaurants, bars and culture, as well as the luxury buildings and amenities offered by Vertus.

As well as publishing the article on the luxurylondon.co.uk, Vertus also opted for a newsletter inclusion and social media support across Luxury London’s platforms to drive traffic to the online content article and promote further conversions.