A dedicated online content piece was created, emphasising Zurich’s luxury appeal. The piece featured a curated selection of high-end experiences, including upscale hotels, exclusive shopping districts, renowned art galleries and outdoor activities such as sauna boats on Lake Zurich. The content was designed not just to inform but to inspire readers by highlighting the city’s status as a destination for elite travellers seeking both relaxation and adventure.
The online content piece was included in Luxury London’s travel-themed newsletter, which is sent to a list of affluent subscribers. This ensured direct exposure to readers who are likely to be most interested in Zurich’s luxury offerings, driving targeted traffic to the online content piece.
To further promote the online content piece, Luxury London used its social media channels to amplify the content. The posts and stories featured stunning visuals of Zurich, with calls to action encouraging followers to read the full article.
Luxury London’s editorial team seamlessly included Zurich in a series of editorial roundups highlighting the city as boasting one of the best Christmas markets in 2024 and a perfect destination to visit during the winter months.
